LAWRENCEVILLE, GA 30043
Digital Brand Manager
Location: Lawrenceville, GA
Type: Direct Hire
TRC’s client who is a leader in the manufacturing of consumer packaged goods has an immediate need for a Brand manager. You will have the opportunity to work with a company who has over $1B in sales and operates in over 25 manufacturing facilities. This individual will have the chance to work with an experienced team who focuses on Pool and spa brands with a large and approved budget. Pool division is a leading player in North America and key international markets with a broad brand and product portfolio spanning both the Mass and Specialty Retailer channels Tired of not having the bandwidth to be innovative and creative in your current role? This opportunity gives you the chance to explore your ideas and collaborative with a great team. Interested in expanding your career and joining a great company? Please submit resumes to Nikki.Scarpelli@trcstaffing.com
3+ years of marketing OR agency experience in B2C environments, leading digital marketing and P&L brand ownership
CPG experience on consumer brands, driving sales, profit, share, awareness, trial and household penetration OR
Very strong digital agency experience, with a proven ability to drive ROI / business results.
BA or BComm in Marketing or related business discipline required.
Digital Marketing: Proven leadership in developing and executing digital marketing strategies & programs that drove concrete business results. Experience targeting prime prospects with SEO/SEM, Sales Force Marketing Cloud/Journeys, Email db & loyalty marketing, programmatic, test n learn, OLV, display and other new media opportunities.
Agency leadership: Led, influenced and fostered creative and digital agency relationships.
P&L Leadership / Drive for Results: Track record of delivering business results and winning vs the competition, across a brand or category, consistently exceeding goals.
Data and Consumer focused: You take a data based approach, willing to lean forward and take informed risks, based on what’s needed to win with the consumer. You’ve uncovered unmet consumer needs and translated them into winning marketing strategies and communication.
The Day to Day:
• Lead the development and execution of the Pool&Spa marketing plan, ensuring it’s pin point focused on pool owners by being digitally led, ultimately driving Household Penetration, share, sales and profit.
• Drive acquisition and engagement of an innovative water testing and solutions app-based platform, leveraging Salesforce Marketing Cloud and Journeys. Develop a loyalty program that surprises and delights our current users