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Digital Marketing Analyst

CHARLOTTE, NC 28208

Posted: 05/08/2019 Industry: Administrative Assistant Job Number: 000007727

Digital Marketing Analyst

The Digital Marketing Analyst will develop and manage all digital marketing campaigns as well as digital properties to deliver a superior user experience. Drive cross-functional strategy, design, delivery, and measurement of customer-facing web, mobile, and digital marketing programs, from inception to delivery.

Responsibilities & Qualifications:

  • Drive content integration strategies and process optimization
  • Monitor, evaluate, and integrate digital programs. Manage and maintain the user experience
  • Manage digital campaigns to align with marketing campaigns and strategies
  • Create and manage Digital & Social Strategy
  • Responsible for online database management including email communication plan, database selection, expansion and maintenance in collaboration with the digital shared services team
  • Manage workflow & approvals for all web content
  • Primary contact for digital platforms and topics with other business units and global team
  • Manage Marketing Budget
  • Drive close partnership with inside sales to better support business growth

Education and experience required:

  • Bachelor's degree required; preferred fields of study include Marketing, Communications, Journalism, and Public Relations
  • 5+ years digital marketing experience
  • Experience with project management a plus

Technical Skills:

  • Adobe Photoshop a must
  • Familiarity with HTML / CSS coding preferred
  • Google Analytics certification a plus
  • Google Ads certification a plus
  • Experience with digital marketing tools Ahrefs, Moz, Screaming Frog, SEMrush a plus
  • Strong Microsoft Office skills required

Personal Competencies:

  • Dynamic and high energy team player who can collaborate with a global team
  • Mature, credible, patient, hard-working and persuasive
  • Ability to think strategically and translate strategy into action
  • Strong business acumen; sound business-sense and judgment
  • Excellent interpersonal, organization, leadership and project management skills
  • Ability to work independently, able to multi-task and perform under pressure and willing to roll-up sleeves and do the work required for flawless execution
  • Flexibility to develop strong relationships with multiple departments in a large, matrix organization
  • Strong ability to communicate the value of a wide range of technical products in a complex, fast-paced, rapidly changing environment
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