TRC is seeking a Marketing Automation Manager for a top client in the Kennesaw area. This person will be leading the development, maintenance and optimization of data-driven recurring and triggered marketing campaigns. Great company with a history of success!
• Aligns automated marketing campaigns with business objectives to meet or exceed key performance indicator goals (revenue, orders, customer acquisition, open rate, clicks, etc.).
• Designs workflows and templates for automated email campaigns.
• Works with the database administrators to manage the flow of data between internal databases and the marketing automation platform.
• Manages data extensions with product and subscriber information.
• Uses data to build subscriber groups for targeted email campaigns.
• Produces monthly campaign performance reports and ad hoc reports as needed.
• Develops and manages A/B testing strategies, reporting results and making recommendations for improvement.
• Presents campaign performance results to suppliers during quarterly business reviews.
• Develops dynamic email templates using AMPScript language.
• Creates survey and form landing pages to collect data from customers and company personnel.
• Monitors and tracks campaign performance through Salesforce Marketing Cloud and Google Analytics.
• Makes recommendations for improving campaign performance.
• Codes emails and landing pages as needed.
• College degree in related field
• 3 years of experience in digital marketing
• Minimum of one year of experience with Salesforce Marketing Cloud
• Working knowledge of marketing automation tools
• Basic to intermediate knowledge of HTML and CSS
• Basic SQL skills
• Strong presentation skills
• Ability to code HTML emails from scratch
• Salesforce Marketing Cloud Email Specialist or Salesforce Marketing Cloud Consultant Certification a plus.
About TRC Professional Solutions
For over 10 years, professionals and employers have trusted TRC Professional Solutions with their business and careers. Year after year, Inavero’ s Best of Talent and Staffing awards have been presented to TRC Professional Solutions for providing superior service and results to both our clients and job seekers. We create a different experience for our candidates and clients by remaining solely focused on bringing the right talent to the right opportunity, throughout every stage of our unique recruitment process. For more information, visit: https://www.Trcprofessionalsolutions.Com/